Sass Advisors


Passion|Experience| Diligence


David Armstrong has over 25 years of executive leadership and expertise building and retaining high caliber teams in growth-oriented insurance benefits organizations.


Get in touch

Call or text: (732) 788-0641




Dave Armstrong

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Dave founded Sass Advisors in 2011 and he has worked with numerous national benefits providers and professional affinity organizations. Prior to founding Sass Advisors, Dave served as President and CEO of AIG Benefit Solutions.

He has also served as Executive Vice President and Profit Center Manager for AIG Affinity Solutions, a top three carrier in the Affinity market.

The Professional Insurance Marketing Association (PIMA) consists of the leaders of over 120 organizations in the affinity benefits industry. David Armstrong serves on the PIMA Board of Directors as President-elect and he co-chaired the Affinity 2020 Task Force. Affinity 2020 assessed the fundamental and fast paced changes that are occurring in the affinity space while developing a roadmap of key implications and insights for the industry. 



Shippensburg University of Pennsylvania



Activities & Affiliations

•Professional Insurance Marketing Association, President-elect
•Board Member, Lapetus Solutions
•Founding Chair, Mary's Place by the Sea

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